Critique Challenger

Adverstisments are amoung the most creative and powerful forms of arguments today. For this assignment “Critique Challenger”, in the group we must choose one of the advertisement and we must critique about that. The advertisement had we choose, is about “Malaysian Independent Day Advertisment By Petronas 2008”. From this advertisement we all group member must  critique this advertisement based on the evaluation in terms of  Subjectivism, Objectivism, Relativism and Emotivism. I have chosen to do the evaluation in terms of Objectivism. What I know about objectivism is the applicable to the reality that a thought or feeling of being observed from the observation. And the objectivism also what I know it most to general. For example from this advertisement audience should be able to finish watching this advertisment from the beginning to the end voluntarily.

From this advertisement, firstly the criterion is it give a message to public or community the importance of saving early and also about the sacrifice of father to his son. For the example Aiman’s father had told him that his father has no money, but actually make savings to a bright future for his son. This advertisement also carries the massage on how to save money abundance for the future of all children’s education. From this advertisement also describes the current children all still have to ask all parents. For example, during Aiman childhood he had requested from the parent. Nets to fish?, Birthday wish?, Tanks to play?, Wooden Car?. And when he was grow up he also ask their parent want to further their education to a higher level. There are nothing is impossible.

Here, I also like to agree with my partner is do the emotivism because from this advertisement it is brings a bigger impact to audience in emotional evaluation. This is because from this advertisement it can make audience feel the sadness, happy and proud. For the example at the last of this video, Aiman make his parent proud with him and has made his father happy by giving gifts to his motorcycle.

This advertisement, also brings to us the moral of story. “Your business as well as for your retirement future”. Even on a small scale with a jackfruit orchard area per acre, but still can afford to send their children to the ivory tower or education to a higher level and become useful people in society.

For conclusion, I think this advertisement very successful this is because it can brings a deep impression on audience and also brings a very significant massage to public. I also think with the other criteria of evaluation of Emotivism, Relativism and Subjectivism it can made the complete the best advertisement to bringing out massage to audience. Finally, and what is interesting inn this advertisement is the advertisement have been made many spectators moved to watch. Thank you.